Taking a developed brand to new heights

London & Quadrant (L&Q)

Quebec Quarter is an L&Q residential development in Canada Water, South London, including private sale and shared ownership properties. Bell began working on the project after the initial brand development work had been completed by another agency, to develop the broad range of sales and marketing materials required for the launch, with a focus on attracting domestic and international buyers.

Bell updated the original branding, and completed the integrated marketing ready for the initial phase, launched in 2016. We designed and produced sales brochures, undertook lifestyle and local area photography, produced hoardings, marketing suite wallboards and window film, a totem sign, sales aid boards, press and digital advertising and continuous advertising support. Sales and marketing materials for the shared ownership part of the scheme were adapted from the overall scheme brand, and sat in perfect harmony with them. These included the shared ownership brochure, sales aid wallboards, integrated messaging in hoardings, and advertising. The campaign launch has been a success so far, coinciding with the launch of phase one. In the first month alone, 40% of properties were already reserved.

“Taking on an existing brand at Quebec Quarter, a large new build development in Canada Water, Bell have been very adaptable, developing the brand further and refreshing any collateral necessary.”

Louise Naggs, Marketing Manager, L&Q