An innovative approach to sofa retail

SofaDrop

SofaDrop is an innovative new service for sofa retailers, designed to streamline the entire retail process. They provide high quality, made-to-order sofas direct from factory to the customer’s room of choice. Their mission is to help retailers focus on their core function – selling. By utilising marketing and sales support provided by SofaDrop, all the retailer has to do is make the sale and SofaDrop do the rest: Manufacture, supply chain, warehousing and delivery, not to mention customer after-sales, from order tracking, to complaints, through to honouring warranties.

Retailing high value lifestyle items – of bulk size – is a long and convolute process. Therefore, their main challenge was to persuade sofa retailers that they could – in the same offer – provide all these services and supply direct-to-customer stylish, comfortable high-quality sofas. SofaDrop are not just a fulfilment partner, or a supply chain specialist, or on the other hand a mere wholesaler. They needed to show that they did it all, with the highest efficiency and to the highest quality.

After thorough research of the sector (from both B2B and B2C perspectives), including branding trends, our main strategic focus was the need to balance the functionality of the offer with the desirability of the product. This meant being a B2B brand but conveying clear B2C properties. We developed a bold, modern visual identity which featured a stacked, heavily leaded sans serif typeface sitting on an underframe which had legs, to resemble a sofa. We chose a bold red and black colour palette, to help it stand out, and for the inference of contemporary quality. After completing guidelines, we then designed and developed their website for launch, including content plan/IA and UX, and produced a launch brochure, collateral and style sheets. These materials balanced the tangible functionality of the offer with the intangible appeal of the product throughout.

“I just wanted to say I am very excited and pleased with the professionalism of the presentation and the project SofaDrop. I am very much looking forward to launching this new business and having you guys behind me to make sure the visuals and creative execution is the best it can be. Great Job!”

Daniel Fairburn, Managing Director